The challenge
EuroThe European Union enlargement and the necessity of a harmonious development of the Community in its whole, in a world contest more and more competitive, represent today and in the nearest future a challenge non only for Communitarian, national and regional authorities, that have to drive the new European strategy, but also for all those public and private subjects that worked since years in the area of European Programs. > Read more
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The globalization and the competition growth of the emerging economies force Italy to change its pace in order to catch the opportunities that the new context offers. Archidata is alongside to the Public Administration in this challenge, that requires a triple effort: the internationalization of the initiative, the investment in knowledge and human resources, the enlargement of sharing and partnership networks. Internationalization: the aim is a revision of the business model, through the internationalisation of the initiative. To promote Italian projects in European and international area, in the sectors of innovation, research and development, training and education, information society and culture.

Switching from short networks to long ones: The most of Italian enterprises (particularly SMEs and services enterprises) are connected to one or more relationship networks, have their activities “niche”, have their more or less specialized competences. The problem of this niche is that seldom is circumscribed at a local level or, for the most, at national level. Immaterial investments (relationships and knowledge) are still limited, especially if compared with the ones of other subjects that operate at European level or on a larger scale; the knowledge organisation doesn’t allow to benefit of a sufficient level of knowledge recycle and to extend the circuit of potential users and clients. The challenge today is the change from short networks to long ones: a single network component can remain small, but his strategy has to build a global niche within wider networks. In this way, its specialized competences are enhanced and amplified; the enterprise can reach clients that short networks don’t allow to reach; the sharing, collaborative and knowledge exchange networks get wider.

Knowledge recycling. The enlargement of networks is reduced to nothing if it isn’t coupled by an another important element: knowledge recycling, that allows to multiply the value of immaterial investments done. This, a distinctive element of the “new economy” and of the “knowledge society”, is an experience with a restricted dissemination in Italy and, further more, is in contradiction with the typical asset of Italian SMEs (also the ones that operate in advisory and services to PA sectors), that use flexibility and creativity to create customized solutions, not useful for similar sectors and for short networks. Resolved a problem or when a project is closed, there is an immediate change to another case and there is no time (and resources) for solution codification (good practice), to file it, re-use it in other projects, disseminate it and transfer it to others. Knowledge is not an aim for investments, but it is perceived as an added value, a by product while carrying out a job. Also on this side is necessary to introduce a discontinuity: wide the network means increase opportunities and possible users, this is a multiplying value that allows an easier and remunerative investment in a knowledge development. In this way the immaterial stock of each one and of the network increases. There are two levers that have to be used: a) organize better the knowledge circle in order to favour knowledge recycling non only in repetitive actions, but also in different context and with different aims; b) increase the specialization, also in the innovation process, in order to fluidify and reliable integration and interaction circuits. (E. Rulliani, “New/Net/knowledge Economy: le molte facce del postfordismo”).

Investing in knowledge: In a situation of local niches and short networks the necessity of formalized languages for the information communication is not perceived: suppliers and users know each other and knowledge transfer is brought out in real time. The situation is really different when we act within long networks and when the number of subjects (suppliers or users, each one characterized by different needs, cultures and languages) increases. In this case, there is the necessity to increase languages formalization and an efficient knowledge organization (for example by systems of knowledge management, intranets, newsletters, etc.) in order to share it with other subjects and make it transferable in space and preservable in time). It is not an investment in communication systems and technologies, but and investment in human “intelligence” and resources, particularly in a different style of work of individuals and of the group (in network) that relies necessarily (but not only) upon online information and communication new technologies.
 
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